About Us




Oh So Cherished started as a spare bedroom startup in London back in 2006 by Sarah Blake when pregnant with her son Flynn. She began manufacturing impeccably quirky, trend led gifts with a unique twist. From elegant gift books, quirky cards and stunning handmade jewellery, to stylish engraved glassware and homewares.


A move back to her home town where Sarah grew up as a child and now the location of this move brought big growth which also bought the team a beautiful country warehouse and studio in the form of an old granary later in 2013.


40,000 Moon & Back Keyrings later and heaps of special memories, Sarah together with a team of dedicated staff have built a collection of amazing products, second-to-none customer service and attention to detail that extends through everything they do.

With a simple philosophy of freshness and originality of design, every product is made by our team which means we are knowledgeable about everything we sell and can advise on the smallest detail, from design and material to finish and delivery.


In 2019 we added an umbrella company to our business Oh So & Co.Retail Ltd. The reason being: over the years we had introduced many other online retail websites, Oh So Cherished being the first hence the umbrella name. Our other eCommerce stores under the Oh So & Co. Retail umbrella are below...


You can call us Monday to Friday 9am-5pm where we are are here to help with anything - call our customer care team on: 01983 640743.


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